Amazon last week launched Prime Reading — a new benefit for subscribers to its US$100-a-year Amazon Prime service that lets them access content for free.
That content will come from more than 1,000 top Kindle books, Kindle Singles, magazines, comic books, children’s books, and classic works from writers such as Kurt Vonnegut, Norman Mailer and Gloria Steinem.
The content can be accessed on Kindle or Fire tablets, or through iOS or Android apps on mobile devices.
Kindle features such as Page Flip, Popular Highlights, X-Ray and Goodreads will be usable with the free content.
Prime Reading currently is available to Amazon Prime members in the United States.
“This is great if you want [lots of] content, but it may not be attractive to discriminating readers,” Stratecast/Frost & Sullivan Program Manager Michael Jude told the E-Commerce Times.
On the other hand, “even if it doesn’t have everything you want in it and doesn’t necessarily have all the best sellers, the price is pretty good — it’s free,” observed Mike Goodman, director of digital media research at Strategy Analytics.
Something for Everyone
Books available through Prime Reading include The Hobbit, Harry Potter and the Sorcerer’s Stone and The Millionaire Next Door.
Magazines accessible in Prime Reading include National Geographic Traveler, People, Sports Illustrated, Popular Mechanics, Runner’s World and Golf Digest.
Comics offered include The Complete Peanuts Vol. 1 andTransformers: Robots in Disguise Vol. 1.
“There are far more books than movies released every year, making it harder to find a sweet spot of titles,” noted Rob Enderle, principal analyst at the Enderle Group.
“Quality is more important than quantity, but since this is another free feature of Prime, there’s no downside to it,” he told the E-Commerce Times.
Still, its appeal will depend on how many desirable new books show up in the service, Enderle said.